The Legendary 1984 Apple Ad: A Journey from Controversy to Triumph
History of Apple’s ad
About 40 years ago , Apple’s first Macintosh computer came out and just a couple of days after they aired a famous ad during the Super Bowl in 1984. This ad almost didn’t happen because some people at Apple didn’t like itbat first.
The Legendary 1984 Apple Ad
About the Ad
The ad called “1984” was directed by Ridley Scott. It was a big deal because it was inspired by a famous book called “1984” by George Orwell. In ad , it showed a woman with a hammer breaking free from a controlling figure , like in the book.
The ad got setback
Apple’s board of directors didn’t like the ad first , they thought it was the worst commercial ever , even though the ad is now famous. But Steve Jobs and Steve Wozniak, who were Apple’s leaders , loved it. They thought it was amazing and better than anything they had seen before.
Success of the ad
Some board members even wanted to fire the people who made the ad and get a new marketing agency. They didn’t think the ad would work , so they considered not airing it during the Super Bowl.
But the people who made the ad didn’t listen to the board and they aired the ad during the Super Bowl anyway. When Jobs told Wozniak about the trouble with the ad , Wozniak offered to pay for half of the airtime , but that wasn’t needed in the end.
In the end , the ad ended up being a huge success. It started a big advertising campaign for the Macintosh and it helped make Apple famous. The ad is now seen as a symbol of innovation and courage.
The beginning of Apple’s success
The company that made the ad , Chiat/ Day , continued to work with Apple for many years. The “1984” ad that almost didn’t happen ended up being a big deal and narked the beginning of Apple’s success.